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Winning: Versatility key for R&D budgets

Staff writers

One Mandate Group, the publishers of i+, interviewed John Winning, CEO, Winning Group, to get his take on innovation, and running a successful online appliance retailer.

1) Your key message to young aspiring entrepreneurs?

A mentor can certainly be useful and, whilst I was never formally mentored by anyone, my father had that role in some ways. Although I am not sure that was a defining factor in my decision to start a company at the age of 20 yo. What he did teach me though, from a young age, was that it pays to start doing something you enjoy that adds value and develops skills – then things often fall into place. As I have gotten older, I have had role models as a source of inspiration such as Dutch extreme athlete Wim Hof, also known as The Iceman. Many of the highest achievers in history never had mentors, but simply found themselves in hard times and found the motivation to excel.

2) You seem very really energised and up-beat. You clearly love what you do. How do you apply innovation to managing workplace culture?

I enjoy my job a lot but I would be equally happy spending my time surfing, which I might be doing in 10 or so years! Seriously though, nothing is more important to me than making people happy whether that is my clients or my team. We have a dedicated neurostrategy team, the first of its kind in Australia, that works on creating personalisation at an unprecedented, deeply human level. So you could say we take people’s well-being very seriously from all directions.

3) Your leadership style in the modern innovation age?

A sense of optimism cannot be over-estimated. I like to think every problem is solvable and things will work out, sometimes through brute perseverance and tenacity. Surrounding myself with experts that also have a positive outlook certainly helps. Studying those who have achieved monumental feats historically reveals that they all had something in common: a fierce commitment to hard work, which persists.

4) Innovation looks to be Winning Group’s “DNA”. What’s your philosophy on investment into R&D?

R&D is crucial for company survivability, which everyone knows. Even if you think you cannot do it, you should. Most companies will have a fixed amount of their budget dedicated to R&D that they are either committed to or working towards. 

Versatility is key for managing an R&D budget that ought to fluctuate up and down. R&D staff will need to switch roles from time to time. We were the first in Australia to sell whitegoods online, which involved inventing new and adapting existing digital media methods using intensive R&D. During these COVID-19 months, our R&D commitment stepped up a notch or two, as customers’ needs changed overnight. 

5) How can the traditional “bricks and mortar” shopping experience be improved?

It’s a bit archaic in my view. The general public has been spoiled in so many areas of social and working life and they deserve something better with shopping too. Online shopping has an important role to play in enhancing quality of life, especially by the simple freeing up people’s time. The industry needs to change the richness of the customer’s experience, the interaction and engagement. Further, it needs to adopt more sustainable principles and practices as the attitude of the general public towards the environment is changing rapidly. People are getting smarter and if the industry does not keep up, it risks dying.

6) What are your own views on sustainability?

I am not perfect, but I want to be a part of the change by being better today than I was yesterday in everything I do, both in running my company and in my personal life. I am not a father yet, but it’s important to me knowing they will be able to experience mother-nature at its best like I have. A world addicted to making money is the first problem needing to be solved. Habits are hard to change but every living person can do something to make a difference.
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