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Collaborating for social innovation

Ian Wishart

By Ian Wishart, CEO, The Fred Hollows Foundation

When I started my career in international development 30 years ago, I made a choice to do a job with a meaningful purpose. I have not regretted that decision.

Choosing work that is purposeful has stood the test of time. 

What I have learned over the course of my career though is the importance of innovation in fulfilling meaningful purpose. Put simply, innovation is change that adds value.

In the rapidly changing development sector, a spirit of innovation is essential to ensure we remain relevant and continue making an impact on people’s lives.

But how do we achieve this sort of value-adding change when increasingly, many opportunities and challenges require multidisciplinary approaches across teams and geographic borders?

I believe the key is collaboration. Collaboration is wearing two hats effectively. It is seeing and understanding the immediate project but also understanding how it fits into the big picture. 

When people in a ‘two-hat’ organisation focus more on decision rights and control of their projects, they spend their time on turf battles. When they focus more on working together to realise a shared purpose, they spend their time influencing and succeeding together.

In my early career I was given responsibility for shipping 10,000 metric ton of wheat from the Port of Geelong to the Ethiopian port of Assab and then overland into the mountains of Ethiopia for famine relief. It was a linear project. It had a start point and an end point. I was determined not to let down the people in need and was relieved to finally see the food saving lives. It was all about my project not failing. I knew there was a wider context, but I did not have time to engage with it.

As the years passed, my approach to famine relief became much more multidimensional. Rather than just focusing on one project I would focus on the whole system. 

Who was the best agency to ship food around the world? That was a job best left to the UN World Food Program. What value add could my agency provide? That was organising the people to use the food in Food for Work programs that built many farm dams to mitigate against future drought. Rather than focusing on just my project I learnt to work within a global multidimensional system. 

This kind of collaboration means that people must become comfortable working within lines of management vertically and with horizontal lines of expertise globally. I learnt that it doesn’t work so well if people protect their territories and work in silos.

Collaboration has become one of my personal values and an important part of The Fred Hollows Foundation’s DNA. That’s because done right, I have seen how effective it is in achieving innovation.

Take trachoma, for example – a painful but preventable disease of poverty and the world’s leading infectious cause of blindness. 

It was a disease eliminated in the West but lingering on in developing countries because there was no concerted effort to get rid of it. A dozen aid and medical agencies came together, formed a plan, and asked for support for this challenge. The result has been one of the world’s largest disease eradication programs.

Ethiopia has the world’s highest burden of trachoma. In this country the efforts of The Foundation brought together a range of partners from government and civil society to eliminate trachoma as a public health problem, and in 2018, we carried out the 100,000th trachomatous trichiasis surgery to save sight.

I cannot overstate enough that we would not have been able to achieve this without strong collaborative partnerships – high assertiveness and high cooperation with the Government of Ethiopia and the Oromia Regional Health Bureau.

Thanks to collaboration, we treated 24 million people with antibiotics, reduced the surgical backlog in Ethiopia by two-thirds, and reached some of the most marginalised communities.

To collaborate effectively takes organisation. The essential elements are:
  • Get aligned and clear about the challenge. 
  • Get clear on the scope, the resources and the leadership. 
  • Then make sure it’s a diverse team, not just the usual suspects. 
  • Don’t wait until the design is perfect but do things together and then refine. 
  • Nurture the group in its efforts in order to build camaraderie. 
  • Also, be patient as collaboration can take more time but its rewards will be worth it.
Collaboration unlocks our potential as an industry dedicated to meeting the health and social needs of the world’s most disadvantaged people.

And ultimately, it drives social innovation that fulfils meaningful purpose.

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