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World-first study definitively links women in leadership to business success

Elizabeth Gracie
Research conducted by Australia’s Workplace Gender Equality Agency (WGEA) has found that companies with more women in leadership roles tend to outperform companies that do not, after tracking six-years worth of ASX-listed companies. 

The world-first report, Gender Equity Insights 2020: Delivering on Business Outcomes, found that companies that appointed a female CEO increased their market value by a substantial 5 per cent, worth nearly 80 million to the average ASX200 company.

ASX-listed companies had been reporting to the Australian Government’s Federal Gender Equality Agency, with the results then filtered to ensure there was a causative effect.

Associate Professor Rebecca Cassells, Principal Research Fellow, BCEC, explained to Innovation Intelligence, “We threw everything but the kitchen sink at the model, to isolate the effect of women’s leadership.

“We wanted to make sure we could absolutely get to a causal relationship as opposed to correlation. We wanted to make sure that causal relation was the change in women leadership, not company performance.

“To do this, we had to observe the change: then relate the change to female leadership, whether there was an increase or decrease in representation, then relate that to subsequent changes for the company down the track.

“Then we stripped away that effect, and other factors, such as the number of women in an organisation, the sector they were operating in, the capital intensity of the firm, all the things that drive company performance by controlling for them.

“We wanted to be sure we could compare companies within the sector or market. So we compared them to the right performance metric.

“Then, we looked across several performance indicators, not one. 

“We really, really stress tested this model. It is one of those pieces of information where you can attract a lot of criticism. When we set out to the study, we knew we could find the reverse, it could have a penalising effect.”

The researchers also accounted for the business cycle, which can affect companies and markets differently, still finding consistently that the share of women as board members, top managers, and a change from male to female CEO improved productivity and profitability of the companies.

The study is the first to identify a link between greater gender diversity in the workplace and the collective success of a business or company. 

When speaking with the ABC, WGEA Director Libby Lyons said that the research spoke for itself. 

“The strength of this research, the strength of this information that we have launched, shows that if you improve your diversity you get better results,” said Lyons. 

“If you are a member of a board or a CEO or executive and you do not take notice of what this report is telling you, then you are not meeting your obligation to your shareholders or your owners”. 

And whilst the study found that the inclusion of women in board positions by 10 per cent or more increased a company’s market value by an average of 6.6 per cent or more, or by $105 million dollars, a third of the 11,000 companies that WGEA collected gender data from have no women in senior board positions. 

The research also identified that by increasing the number of qualified women into senior board positions by a just 10 per cent had the potential to stimulate a 4.9 per cent boost to a company’s market value.

“If I were a shareholder and there were no women and no diversity, I would be agitating big-time right now,” said Lyons. 

“Because it is irresponsible. Really, it is irresponsible to shareholders to ignore a report such as this”. 

Research lead Rebecca Cassells from the Bankwest Curtin Economics Centre (BCEC) said that the study highlighted how companies can suffer from a lack of women in key decision making leadership positions. 

“What our research shows is that broadening the talent pool drives better company performance and one of the most obvious ways to do this is by having more women at the decision-making table,” said Cassells. 

Cassells said that the findings also identified how gender equality in leadership roles in a workplace facilitate balance, a key component to any successful operation. 

“Balance is the key and like good public policy, good businesses must start with gender equality in the leadership ranks,” said Cassells. 

“If women are not included, then we are missing half the population, half the ideas and half the talent”. 

Former Prime Minister Julia Gilliard, now chair of the Global Institute for Women’s Leadership has welcomed the findings of the collected gender data. 

“Hopefully the data collected and research undertaken by agencies such as WGEA and BCEC which shows the bottom-line benefits of diversity spurs greater speed and action,” said Gillard.
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