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Turning trash into treasure, tyres into steel

Professor Veena Sahajwalla
I grew up in Mumbai and was always interested in the world around me, especially the awe-inspiring factories where things got made. They were busy places with lots of people and things happening. I remember the Cadbury building in Mumbai – I’d think ‘Wow, I wonder what that would be like’. I didn’t know at that time if they were doing manufacturing or if it was just an office, but my imagination led me to connect the products we consume with the fact that they had to be made somewhere and somehow. Even before I knew what happened inside a factory in a practical sense, it was always my imagination that inspired me. I loved breaking complex things to see how they were put together, and tried to stop my family from throwing away things that weren’t working, which I thought might work again.

It’s exciting that we’ve got the opportunity to take advantage of what science and engineering brings into our everyday lives. It’s quite interesting to think about how the services, products and materials we consume have changed over time, and how our expectations have changed. My field of specialisation is recycling, and we’ve been a little bit slow in adopting that change and transformation. It’s almost like we’re disconnected from the fact that our products have evolved and become really complicated. What’s exciting for me is imagining that if you do pull a phone apart, you don’t have to put it back in the exact same way. My passion is to bring sustainability into our everyday conversation, so we don’t just throw away old phones or tyres but see the opportunity to make them into something new.

My research is all about joining the dots between products and materials that we currently throw away and resources needed for manufacturing new things. One of my greatest successes so far has been inventing Green Steel, and forming partnerships with OneSteel to put the process into practice. Instead of using coke and coal in electric arc furnace processing, Green Steel uses end-of-life tyres as a source of carbon and has saved millions of tyres from going to landfill. But it wasn’t just about doing the science and engineering in the lab, it was also about working with the world of business to commercialise the research.
 
Winning the Eureka Prize for Science was a fantastic celebration of this research, but I wasn’t happy to stop at that. The sweetest moment of success for me came a few years later. I brought OneSteel on board as an industry partner and the science came to life, being produced at mills in Sydney, Melbourne, and around the world.
 
I’d tell my younger self that as much as you are going to love what you are doing, you will be facing sceptics and people saying that this isn’t going to work. The best way you can prepare is by equipping yourself with knowledge and being ready to answer really challenging questions around what your work could mean, and its impact on the world.
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In 2016 I published a blog article titled Moonshots for Australia: 7 For Now. It’s one of many I have posted on business and innovation in Australia. In that book, I highlighted a number of Industries of the Future among a number of proposed Moonshots. I self-published a book, Innovation in Australia – Creating prosperity for future generations, in 2019, with a follow-up COVID edition in 2020. There is no doubt COVID is causing massive disruption. Prior to COVID, there was little conversation about National Sovereignty or supply chains. Even now, these topics are fading, and we remain preoccupied with productivity and jobs! My motivation for this writing has been the absence of a coherent narrative for Australia’s business future. Over the past six years, little has changed. The Australian ‘psyche’ regarding our political and business systems is programmed to avoid taking a long-term perspective. The short-term nature of Government (3 to 4-year terms), the short-term horizon of the business system (driven by shareholder value), the media culture (infotainment and ‘gotcha’ games), the general Australian population’s cynical perspective and a preoccupation with a lifestyle all create a malaise of strategic thinking and conversation. Ultimately, it leads to a leadership vacuum at all levels. In recent years we have seen the leadership of some of our significant institutions failing to live up to the most basic standards, with Royal Commissions, Inquiries and investigations consuming excessive time and resources. · Catholic Church and other religious bodies · Trade Unions · Banks (and businesses generally, take casinos, for example) · the Australian Defence Force · the Australian cricket teams · our elected representatives and the staff of Parliament House As they say, “A fish rots from the head!” At best, the leadership behaviour in those institutions could be described as unethical and, at worst….just bankrupt! In the last decade, politicians have led us through a game of “leadership by musical chairs” – although, for now, it has stabilised. However, there is still an absence of a coherent narrative about business and wealth creation. It is a challenge. One attempt to provide such a narrative has been the Intergenerational Reports produced by our federal Government every few years since 2002. The shortcomings of the latest Intergenerational Report Each Intergenerational Report examines the long-term sustainability of current government policies and how demographic, technological, and other structural trends may affect the economy and the budget over the next 40 years. The fifth and most recent Intergenerational Report released in 2021 (preceded by Reports in 2002, 2007, 2010 and 2015) provides a narrative about Australia’s future – in essence, it is an extension of the status quo. The Report also highlights three key insights: 1. First, our population is growing slower and ageing faster than expected. 2. The Australian economy will continue to grow, but slower than previously thought. 3. While Australia’s debt is sustainable and low by international standards, the ageing of our population will pressure revenue and expenditure. However, its release came and went with a whimper. The recent Summit on (what was it, Jobs and Skills and productivity?) also seems to have made the difference of a ‘snowflake’ in hell in terms of identifying our long-term challenges and growth industries. Let’s look back to see how we got here and what we can learn. Australia over the last 40 years During Australia’s last period of significant economic reform (the late 1980s and early 1990s), there was a positive attempt at building an inclusive national narrative between Government and business. Multiple documents were published, including: · Australia Reconstructed (1987) – ACTU · Enterprise Bargaining a Better Way of Working (1989) – Business Council of Australia · Innovation in Australia (1991) – Boston Consulting Group · Australia 2010: Creating the Future Australia (1993) – Business Council of Australia · and others. There were workshops, consultations with industry leaders, and conferences across industries to pursue a national microeconomic reform agenda. Remember these concepts? · global competitiveness · benchmarking · best practice · award restructuring and enterprising bargaining · training, management education and multiskilling. This agenda was at the heart of the business conversation. During that time, the Government encouraged high levels of engagement with stakeholders. As a result, I worked with a small group of training professionals to contribute to the debate. Our contribution included events and publications over several years, including What Dawkins, Kelty and Howard All Agree On – Human Resources Strategies for Our Nation (published by the Australian Institute of Training and Development). Unfortunately, these long-term strategic discussions are nowhere near as prevalent among Government and industry today. The 1980s and 1990s were a time of radical change in Australia. It included: · floating the $A · deregulation · award restructuring · lowering/abolishing tariffs · Corporatisation and Commercialisation Ross Garnaut posits that the reforms enabled Australia to lead the developed world in productivity growth – given that it had spent most of the 20th century at the bottom of the developed country league table. However, in his work, The Great Reset, Garnaut says that over the next 20 years, our growth was attributable to the China mining boom, and from there, we settled into “The DOG days” – Australia moved to the back of a slow-moving pack! One unintended consequence of opening our economy to the world is the emasculation of the Australian manufacturing base. The manic pursuit of increased efficiency, lower costs, and shareholder value meant much of the labour-intensive work was outsourced. Manufacturing is now less than 6% of our GDP , less than half of what it was 30 years ago!
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