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Toast to that: Woolworths’ waste bread brewed into beer

Alex Chance
Woolworths is diverting unsold bread from landfill to a brewery to combat the 5m tonnes of waste that end up in landfill.

So far 350kg of leftover bread has been sent to Tribe Breweries in Goulburn, NSW for a yeast base in its limited-edition pale ale, Loafer.
Feed Appeal will receive 50c of the $25 for each six-pack sold, which funds one meal. The not-for-profit provides grants to local charities that deliver food relief programs for vulnerable Australians.

In Australia, 700,000 people rely on food relief each month.

Woolworths Head of Sustainability, Adrian Cullen, said “For every six pack of Loafer purchased, you will not only help to put a meal on the table for someone in need, but you will also be enjoying a beer that has helped divert unsold loaves of bread from heading to landfill.”
Over 20m tonnes of waste currently go to landfill in Australia.

Australia’s largest supermarket supports the circular economy in its 2019 Sustainability Report. This philosophy guides Woolworths’ pledge to eliminate food waste in landfill and improve the recyclability of its own brands.

A spokesperson said the company has diverted 55,000 tonnes of food from landfill and delivered 10m meals instead. Woolworths has reduced its food waste by 8% year on year for the past four years.

The idea of using discarded bread, which could replace a third of malted grain beer, stems from an ancient solution more recently adopted by Brussels Beer Project and the UK’s Toast Ale, which has open-sourced the recipe.

“We're not sure if there is any similar initiative like this in Australia but this is a first for Woolworths Group,” said the spokesperson.
Loafer joins a slew of environmentally friendly beers, including the Great Barrier Beer from The Good Beer Co. (GBC), a social enterprise which helps fund the Australian Marine Conservation Society and its efforts to protect the Great Barrier Reef. 

GBC founder James Grugeon told Innovation Intelligence the company will soon look to launch nationwide and, in an Australian-first, use BioPak’s certified compostable six-pack holders, made from sugarcane pulp.

Each beer is crafted “with the aroma of fresh toast to produce an easy-going pale ale with bright, hoppy aromas reminiscent of pear and pineapple,” according to Tribe Breweries’ Head of Innovation, John Gaudry.

Loafer is sold through at BWS and Dan Murphy’s across Australia.
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