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Innovation migration program, agtech incubator spawn rye straws

Alex Chance
An innovation program designed to bring foreign startups to South Australia has led two French travellers to create washable drinking straws made from rye stalks.

Mister Rye is the first in Australia to make drinking straws from hollow stalks of rye, which are left over when grain is harvested from a local South Australian family farm, co-founder Marion Vigot told Innovation Intelligence.

After being granted visas through the Supporting Innovation in South Australia program, the pair immediately joined the ThincLab Waite, the University of Adelaide’s new ag-tech, wine and food innovation incubator.

“We were looking for a program that could help us build a network and launch the project, and we were the first startup incubated there,” said Vigot.

Mister RYE last week launched its $69k crowd-funding campaign, welcoming pre-orders from homes and businesses for one million of the straws.

Vigot said that if the crowdfunding campaign is successful, they will harvest and cut the rye stalks left over after the grain harvest in December, before processing and packaging them for shipping in January.

The start-up wants to expand nationally and replace the 3.5 billion non-biodegradable straws used each year, which are one of the largest threats to marine animals, according to Sustainability Victoria.

Paper, bamboo and metal straw alternatives are on the market, but Mister Rye says they are often imported, too soggy, hard to clean, and generate too many emissions compared to the rye alternative.

Research shows that although paper straws pollute less, they cost more energy and resources to produce than plastic straws.

The production of single-use rye straws benefits from the abundance of grain in Australia, championing the circular economy philosophy, where resources are kept in use for as long as possible instead of being discarded.

“I think people are starting to understand the concept of circular economy, and are trying to implement it, but there is still a lot to do,” Vigot said.
After pledging 20k themselves, the pair’s fundraiser is asking for 70k for the production stage, including sustainable packaging, carbon neutral delivery, and sterilisation. The campaign has achieved 5% of its goal and it ends in 15 days.

“It’s a go or no-go objective for us. If we can’t fund the production, it’s not a good sign for the product and not a good sign for the market; if people are not ready for the product yet, maybe more education needs to be done,” said Vigot.

“We are trying to involve as many people as possible who want to have an impact on climate change and lead the charge.”

The French entrepreneurs say they developed a passion for sustainability while travelling around Australia in a campervan.

“We found every beach was littered with plastic and decided there had to be a better way — our research led us to find out that rye was the original straw, used hundreds of years before plastic,” Vigot said.

The availability of the straws in early 2020 would coincide with South Australia soon becoming the first state to ban single-use plastic.

“The ban is coming next year so we want to make sure we have the best solution to offer when businesses are looking for it,” Vigot said.
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